MAKSYM “MAX” AKSHENTSEV

I build the technical layer between marketing and sales.

I began as a web developer. The work grew into analytics, demand generation, CRM, outbound, automation, and revenue operations. Today I own the handoffs between those systems.

CAREER PATH

The scope grew with the business problems.

Every role moved one step closer to revenue. The common thread was always the same: make the next action clear and make the system reliable.

2014-2017 / HUNTERS

Web systems for acquisition

WordPress, landing pages, lead capture, analytics, SEO, Google Ads, and attribution.

2017-2020 / LANARS

Full-stack client platforms

Custom themes, plugins, APIs, ecommerce, funnels, nurture, and conversion tracking.

2020-2024 / PRODUCTIVE SOFTWARE

Marketing operations inside the product

B2B demand platforms, data integrations, GA4/GTM, SEO, lifecycle automation, and AI-assisted analytics.

2024-PRESENT / WAND AI

Revenue operations and enterprise GTM

HubSpot architecture, outbound infrastructure, account research, sales enablement, technical SEO, and six website versions.

HOW I OPERATE

What clients can expect from me.

I work hands-on, document the system, and keep claims attached to real scope and evidence.

01

Start with the operating decision

The platform follows the process, ownership, and result the team needs.

02

Ship early enough to learn

The first useful link goes live while there is still time to improve it.

03

Keep ownership visible

Every state, alert, and automation has an owner and a failure path.

04

Leave the system understandable

Documentation, permissions, QA, and review stay with the work.

EDUCATION

Security training still shapes how I build.

Permissions, authentication, data handling, documentation, and fallback paths are part of the operating design.

Kharkiv National University of Radioelectronics

Master’s degree
Information and Communication Systems Security
2020-2022

Bachelor’s degree
Information and Communication Systems Security
2016-2020