Max AkshentsevFractional GTM & RevOps Partner

FRACTIONAL GTM & REVOPS PARTNER

Build the system that turns demand into pipeline.

I work inside your stack to connect research, website, outbound, CRM, automation, AI workflows, and reporting. You get one contract partner who can design the system and ship it.

Discuss your GTM system
See the work

Available Remote contract · 10-40 hours per week · US market

ACQUISITION FLOWONE OPERATING PATH
  1. 01
    Signalaccount, intent, visit
  2. 02
    Qualifyfit, context, priority
  3. 03
    Routeowner, SLA, next step
  4. 04
    Engageinbound and outbound
  5. 05
    Pipelinestage, action, value
  6. 06
    Improvefeedback and reporting

record acceptedowner assignednext action created

WAND AI2 yearsembedded contract work
PIPELINE RESEARCH~160enterprise-level leads sourced
OUTBOUND SCALE~4,000/daysending infrastructure operated
WEB PLATFORM6 versionsshipped in two years

COMMON BREAKS

Pipeline usually breaks at the handoffs.

A lead can exist in every tool and still go nowhere. I fix the ownership, data, and next-action rules between those tools.

01

A qualified lead reaches the CRM with no clear owner.

Fix lifecycle, routing, ownership, and sales acceptance.

GTM Foundation ↗ 02

Outbound creates volume that sales cannot use.

Fix targeting, deliverability, account context, and reply routing.

Outbound Engine ↗ 03

The website captures interest without useful context.

Fix the offer, forms, CRM sync, nurture, and attribution.

Inbound to Pipeline ↗ 04

Each dashboard tells leadership a different story.

Fix definitions, stage hygiene, reporting, and review rhythm.

Revenue Visibility ↗

THREE WAYS IN

Start with the way your company sells.

SALES-LED

B2B and enterprise

Accounts, buying committees, outbound, CRM, enablement, and pipeline.

Explore this motion ↗ DEMAND-LED

Product and B2C

Website, search and AI discovery, paid demand, lifecycle, and conversion.

Explore this motion ↗ REVENUE PARTNERS

Fractional CRO delivery

Senior revenue direction supported by hands-on technical execution.

Explore the partner model ↗

Shared core: data · CRM · automation · tracking · reporting

Five system builds

Each build starts with a specific operating problem. The first phase ships something your team can use.

01

GTM Foundation

Lifecycle, CRM, routing, ownership, and reporting.

FIRST OUTPUT
Operating map and repaired handoff 02

Outbound Engine

Targeting, data, deliverability, sequencing, and sales handoff.

FIRST OUTPUT
Safe sending and qualified account flow 03

Inbound to Pipeline

Positioning, website, SEO, forms, nurture, and attribution.

FIRST OUTPUT
One complete visit-to-owner journey 04

Automation and AI

Connected workflows, approvals, alerts, error handling, and QA.

FIRST OUTPUT
One production workflow with fallback 05

Revenue Visibility

Definitions, stage hygiene, attribution, dashboards, and review.

FIRST OUTPUT
A trusted baseline and weekly view

SELECTED WORK

What changed after the build.

Public proof stays attached to a real company, scope, timeframe, and operating context.

WAND AI · ENTERPRISE AI

One operating layer across outbound, HubSpot, sales enablement, and the website.

I worked as an embedded independent contractor for two years. The scope moved with the product, the enterprise ICP, and the sales team.

HubSpotApolloAccount researchSales enablementTechnical SEO
Read the case study ↗
OPERATING SCALE
~160
enterprise-level leads sourced
~4,000/day
outbound infrastructure operated
6
website versions in two years
2 years
embedded contract engagement
PRODUCTIVE · LANARS · HUNTERS

Demand-capture platforms for B2B teams

Web, analytics, SEO, lifecycle, data integration, and conversion work across a ten-year path.

Read the build ↗ FORWARD 46 · CURRENT PARTNERSHIP

Execution for fractional revenue leadership

Revenue strategy translated into CRM, acquisition, automation, website, and reporting work.

Read the current engagement ↗
View all work

30 / 60 / 90

A working system in 90 days.

The exact scope changes by company. The sequence stays practical: understand the break, ship the core flow, then improve it with real data.

DAY 1-30

Make the path visible

  • Current-state map and baseline
  • Definitions and ownership
  • Highest-risk handoff repaired
SHIPS: first working link
DAY 31-60

Connect the core motion

  • Lifecycle and acquisition flow
  • QA, alerts, and documentation
  • Real records tested with the team
SHIPS: adopted operating flow
DAY 61-90

Measure and improve

  • Conversion and cycle-time review
  • Edge cases and manual work removed
  • Next build chosen from evidence
SHIPS: measured roadmap
See the full working model

CAPACITY PLANNER

Choose the weekly capacity.

The estimate uses a planning rate of $70/hour and 4.33 weeks per month. Capacity defines how much of the operating system I can own at one time. Final scope depends on access, complexity, and engagement length.

10hours / week
$3,031planning estimate / month





Discuss this capacity

ABOUT MAX

I started in web development. Then I moved closer to revenue.

The work expanded from pages and APIs into demand generation, CRM, outbound, automation, and sales operations. That path is why I can own the full handoff.

Read the full story
2014Web systemssites, APIs, analytics
2017Demand capturefunnels, SEO, lifecycle
2020Marketing operationsdata, automation, product
2024Fractional GTM and RevOpspipeline systems, embedded

Remote contract partnerNYC time zone · US market · 10+ years of hands-on work

FIELD NOTES

Notes from the systems I build.

Practical explanations of routing, outbound infrastructure, CRM design, automation, and demand capture.

All insights ↗

BEFORE WE START

Clear scope from the first conversation.

These are the questions I usually answer before a contract is scoped.

What kind of work can you own?

I can own a defined GTM system or work as an embedded operator across research, website, outbound, CRM, automation, AI workflows, and reporting. The scope starts with the bottleneck and the result the team needs.

What does a typical engagement look like?

Most engagements begin at 10, 20, 30, or 40 hours per week. The first month maps the current process, repairs one important handoff, and puts the first working change into production.

Can you work with our existing stack?

Yes. I regularly work with HubSpot, Salesforce, Apollo, Clay, n8n, Zapier, Make, analytics platforms, websites, and APIs. I keep tools that fit and replace only what blocks the operating model.

How does the $70 hourly rate work?

The site uses $70 per hour as a planning rate. The contract defines weekly capacity, systems in scope, responsibilities, and exclusions. The rate covers implementation and ongoing operation within that capacity.

Can we start with one project?

Yes. A focused workflow, routing repair, outbound foundation, website journey, or reporting layer is often the best first engagement. It can expand if the working model fits.

Will you replace our current team?

Usually no. I work with the people already responsible for marketing, sales, and revenue. My role is to close the technical and operational gaps between their decisions and the systems they use.

Do you work with fractional CROs and revenue consultants?

Yes. I can join client work as the visible GTM systems owner or deliver through the revenue partner. In both cases, ownership, communication, and client access are defined in the contract.