Use AI where it improves a real handoff
I map the process first. Then I use integrations and AI where they make research, qualification, personalization, routing, or follow-up faster and more reliable.
What I build
- Automation maps across CRM, website, data, and outreach
- Enrichment, intent, and qualification workflows
- AI-assisted account research and personalization
- Alerts, task creation, approvals, and SLA monitoring
- n8n, Zapier, Make, API, and webhook integrations
- Error handling, documentation, QA, and ownership
What changes
The team spends less time moving data between tabs. Actions appear at the right moment. Failures stay visible enough to fix.
A rule for every workflow
Every workflow needs an owner, a failure state, a measurable purpose, and a manual fallback.