Across Productive Software, LANARS, and Hunters, my role grew from web development into ownership of the marketing systems around each site.
The recurring need
Each launch needed a way to capture demand, measure behavior, move data, communicate with leads, and guide the visitor toward a useful next step.
Representative builds
- Marketing platforms with landing pages, forms, GA4 and GTM tracking, and pipeline visibility for Israeli B2B clients
- A live interactive city map synchronized with more than 120,000 Google Sheets data points
- A configurable ecommerce system with dynamic products, add-ons, and a conversion-focused checkout
- SEO programs covering research, technical work, content strategy, and on-page execution
- Mailchimp welcome, nurture, and behavioral segmentation programs
- WordPress themes, plugins, APIs, lead funnels, and attribution systems across multiple industries
Outcome
The client portfolio reported organic growth above 50%, and new launches generated measurable inbound demand from the start. These projects shaped the way I work today: I connect the experience, data, automation, and commercial action as one system.