Connect the website to the next action
Traffic and forms can look healthy while qualified demand disappears before a sales conversation. I connect the website to CRM, lifecycle, routing, and measurement.
What I build
- Positioning and conversion architecture
- Offer and landing-page journeys
- Technical SEO and first-hand content structure
- Clear semantics for search and AI answer surfaces
- Qualification forms, CRM sync, and routing
- Nurture, attribution, event tracking, and reporting
What changes
Prospects understand the offer faster. Forms collect useful context. Sales receives an owner and a next action. Leadership can see which journeys create pipeline.
Relevant experience
I shipped six complete website versions in two years for an evolving AI company. Earlier work covered lead capture, GA4/GTM, SEO, lifecycle automation, and B2B conversion platforms.